‘China travel’ gains new momentum following visa relaxation policy
From the "crazy Fridays" of Koreans crowding the streets of Shanghai to "Thai tourists flooding the magical city of Chongqing," over the past year, China's expanding visa-free policy has fueled a surge in foreign travels to the country, making "China travel" a new global trend. As the Global Times learned on Sunday from Qunar, a major Chinese online travel agency, the number of domestic flight bookings made by foreign travelers has nearly tripled compared with 2023, with those from the US, Russia, Canada, South Korea and Australia ranking in the top five.
With the further relaxation of the visa-free transit policy announced on December 17, it is expected that foreign visitors will be able to have a more fulfilling experience in China, as lesser-known small and medium-sized cities - particularly those rich in culture - will become the prioritized choice for many, predicted Trip.com Group, one of the largest travel agencies in the country.
China announced a significant expansion of its visa-free transit policy, extending the permitted stay for eligible foreign travelers from the original 72 and 144 hours to 240 hours, or 10 days, the Xinhua News Agency reported.
Effective immediately, 21 additional ports have been designated for visa-free entry and exit, and the areas in which transit travelers can stay have been expanded. Under the updated policies, eligible citizens from 54 countries can enter China visa-free when transiting to a third country or region, according to a statement from the National Immigration Administration.
Compared with the previous 72/144-hour visa-free transit policies, a most significant feature of this policy adjustment is the extension of the stay duration, allowing more cross-regional and in-depth travel. Additionally, five inland provinces - Shanxi, Anhui, Jiangxi, Guizhou, and Hainan - have been added as visa-free transit destinations. And the eligible areas for stay in Fujian, Hubei, and Shaanxi provinces have been expanded to cover the entire province, while the stay area in Guangxi has been extended to 12 administrative cities.
Half an hour after the announcement, the search interest for Chinese destinations on Trip.com Group's overseas platforms surged by 85 percent in Europe, 163 percent in the Americas, and 116 percent in the Asia-Pacific region. France, Canada and Russia topped the list with the highest increases in search interest, the agency told the Global Times.
It added that the growth rate of inbound tourism to China has more than doubled compared to 2023, with a staggering 189 percent increase from the 54 visa-free countries, outpacing the overall market. This year, Italy, Spain, Russia, Iceland and Singapore have emerged as the top five countries with the fastest growth in inbound travels among the 54 nations. Additionally, one in four foreign travelers has previously visited China.
On the Qunar platform, among travelers using non-Chinese passports to book domestic flights, those from the US, Russia, Canada, South Korea and Australia rank as the top five in terms of booking volume. Notably, there has been a significant increase in bookings from travelers holding passports from Malaysia, Japan and Kazakhstan, with growth rates exceeding 200 percent.
The visa policy relaxation has also brought about new changes as for destination choices. The tag "Heading for China after work on Friday" has seen more than 518,000 notes posted on Chinese social media platform Xiaohongshu, as people upload videos and photos of Korean visitors taking selfies in front of the gate of Korean Provisional Government, tasting local cuisines, and strolling through the Yuyuan Garden while putting on hanfu - the traditional styles of clothing in ancient China.
In addition to major cities like Beijing, Shanghai, Guangzhou and Shenzhen, more second-tier cities including Chengdu, Chongqing, Hangzhou and Xi'an have recently become favorites for foreign tourists. According to the Pheonix Weekly, the mountainous city of Chongqing has recently become the "secret code" for gaining online traffic, as young Thais "punch in" every single scenic spot of this city.
Moreover, destinations with unique cultural and natural beauties like Zhangjiajie, Lijiang and Shangri-La are also attracting more foreign visitors.
"Cultural tours and ancient architecture tours will be more popular. With the game 'Black Myth: Wukong' gaining international attention, attractions like Xiaoxitian shown in the game will also become a big hit," said Sun Bowen, executive secretary-general of the Trip.com Research Institute and General Manager of Inbound Tourism.
Sun predicted that cross-regional deep travel by foreigners in China will become the next trend following the updated policy.
The National Immigration Administration announced on Saturday that with the optimization of visa policies for foreigners and the convenience policies for mainland residents traveling to Hong Kong and Macao, ports across the nation are expected to experience a peak in inbound and outbound passenger flow during the upcoming New Year's Day holidays, China News Service reported.
The peak period is anticipated to be concentrated on the evening of December 31, 2024, and January 1, 2025, with an average of 2.05 million travelers entering and exiting daily, representing an 18.8 percent increase compared to the same period last year, according to the administration.