Mid-Autumn Festival and National Day holidays boost tourism and consumption across China

Over the past eight days, people in China enjoyed a vacation that combined the Mid-Autumn Festival and the National Day. People chose to spend the holiday in various ways, showcasing a surge in travel and consumption.

Over the first five days of the Mid-Autumn and National Day holidays, key business districts across the country were bustling with activity. According to data from the Ministry of Commerce, foot traffic in key business districts in 36 major cities nationwide increased by 150.4 percent compared to the same period in 2022. 

According to consumption data for this year's Mid-Autumn and National Day holidays compiled by Meituan, daily average consumer spending across the country increased by 153 percent compared to the same period in 2019, marking it the most prosperous holiday season in five years. Among the top five cities in terms of consumer spending were Shanghai, Beijing, Chengdu, Chongqing, and Shenzhen.

On October 1, the highly anticipated National Day flag-raising ceremony took place at the Tiananmen Square in the center of Beijing, drawing hundreds of thousands of people from all over the country to celebrate the 74th anniversary of the founding of the People's Republic of China. 

Zhang Yunyi, a resident of Beijing, booked his ticket for the flag-raising ceremony a week in advance and arrived at Tiananmen Square in the early hours of the morning, waiting for five hours in the pre-dawn darkness. 

"The wait was long and the night was cold, but when I finally saw the national flag slowly rise along with the national anthem, it filled my heart with deep emotion," Zhang told the Global Times.

After the flag was raised, doves symbolizing peace were released, eliciting cheers from the onlookers.

In Hangzhou, East China's Zhejiang Province, the combination of the extended holiday and the Asian Games sparked a tourism boom. Data from multiple online travel agency platforms showed that hotel bookings in Hangzhou from September 23 to October 8 increased more than eightfold compared to the previous year, while ticket bookings spiked nearly twelvefold, CNR reported.

In Chengdu, Southwest China's Sichuan Province, even the pandas were busy welcoming visitors. During this year's Mid-Autumn and National Day holidays, the Chengdu Research Base of Giant Panda Breeding had limited daily ticket availability, with only 60,000 tickets available each day. Tickets for the panda base were consistently sold out, making it quite challenging to catch a glimpse of the superstar panda, Hua Hua.

Many people also chose to travel abroad, marking a significant resurgence in the outbound tourism market. On Fliggy Travel, bookings for outbound travel during the Mid-Autumn and National Day holidays increased by over 20 times compared to the previous year, setting a new annual peak in outbound travel. Popular destinations included Thailand, Malaysia, South Korea, Australia, and Indonesia, while Egypt, New Zealand, Vietnam, Turkey, and Spain showed the fastest growth rates, according to Economic Daily.

Back on domestic social media networks, a trend called the "24-Hour Gourmet Challenge" or "Special Forces-Style Travel" has emerged, where participants attempt to sample all the local delicacies of a city within 24 hours.